Behind the Numbers: Aaron Rodgers' Revival

Before we dive into Aaron Rodgers, let me preface this post with a little rant. There are few things more over-rated in sports than a comeback. I’m not talking about the inspirational comeback a player has from injury. I’m referring to a team coming back from a large deficit in a game to win at the last moment. I mean, what’s fun to watch about an overly lopsided first half, then an inversely lopsided second half?

January 5, 2021

Data Initiatives that Can Help Airlines Rebound

The travel industry recovery is going to be a long, difficult road. Airlines, hotels, travel agents and many other in the industry need to find new ways to gain insights and capture value in an environment that has likely changed forever. There are many facets in which airlines can do this, but one is the continued emphasis on data to to gain a competitive advantage. Airlines use data in many aspects of their operations, including pricing, analyzing customer feedback, identify marketing strategies and scheduling airplane maintenance, just to name a few.

December 16, 2020

Intro to rtweet: Analyzing Airline's Social Media Engagement

I mentioned in another post about the importance of airlines connecting with passengers. A major aspect of that is the method of communication leveraged by the firm. Social media has become the main medium of companies to engage with consumers. With the rise of social media, comes open source data to analyze interactions. Luckily, Twitter has a plethora of data available to its followers. Twitter Analytics is great for companies to analyze the reach and the effectiveness of their tweets.

December 5, 2020

Random Thoughts - What Can Airlines Learn from 2 Chainz

I’ve always joked if I were to open up a restaurant or bar, I wouldn’t focus so much on the menu but on the walls. More specifically, the exterior walls. I’d put up a huge, inviting mural on one of the walls and that would be all the marketing I’d need. I would rely on people seeking out the mural to post pictures in front of the iconic artwork, ultimately promoting my restaurant whether they ate there or not.

November 10, 2020

Future of Airline Travel and Ways Airlines Can Respond

There are many speculations as to when the airline industry will bounce back after the Covid-19 pandemic. It may take years to get back to pre-pandemic levels and perhaps even then there will be aspects of the industry that will never be the same. How airlines and consumers respond to the industry changes will determine the length and severity of recovery. This post outlines how airlines can weather the storm in the upcoming years by pivoting their marketing strategy.

October 15, 2020

How Airlines Are Getting Creative During Covid-19

By now, you may have heard of the coronavirus that is wreaking havoc of the world’s economy and has lead to over a million deaths worldwide. The seriousness of the COVID-19 pandemic cannot be understated and people must adapt to overcome and eradicate the virus. Similarly, firms and industries are forced to be innovative in order to overcome the impactful storm caused by from COVID-19. Perhaps no other industry has been impacted by COVID-19 more than the airline industry.

January 31, 2020

Predictability, what is it good for?

Football is a game of knowing your opponent and taking advantage of mismatches. This is a big reason why players and coaches study film. Everyone has tendencies and identifying them before they happen in a game is a huge advantage. That is why I wanted to dive into offensive play-calling to highlight play-calling tendencies. Can we accurately predict if a team is going to run or pass purely on the game situation?

January 1, 2020

What's the Hurry?

Analytics is taking over football. That much I am sure about. This means we can expect new, innovative ways to coach and manage teams going forward. Panthers owner David Tepper has spoken about being innovative in his approach to filling the head coach role, but also his front office staff. Even ex-GB coach Mike McCarthy has re-branded himself as analytically-minded in hopes of getting a job in 2020. Part of the many, many benefits of analytics taking over football is the ability for teams to optimize play calling and game planning strategies.

September 12, 2019

Penalty Impact

I’ve always heard “the team that commits the least amount of penalties wins the game.” It makes sense, but I wanted to dig deeper. Not every penalty is created equal, so which ones truly “penalize” the team chances of winning? How much impact does having less penalties than the opponent? Let’s find out. First, let’s take a look at the Win Probability Added (WPA) from penalties. This measures how much the win probability model from NFLScrapR increases or decreases after the penalty is committed.

July 23, 2019

No Air, No Problem

If I were to ask which types of throws Pat Mahomes was the best at in 2018, many would say the deep ball…or the no-look pass…or the left-handed pass…or any other ridiculous pass he made. Not many would think it was the short pass. Actually the shortest pass of all. The Chiefs were by far and away the best team when it came to passes at or behind the line of scrimmage.

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