The travel industry recovery is going to be a long, difficult road. Airlines, hotels, travel agents and many other in the industry need to find new ways to gain insights and capture value in an environment that has likely changed forever. There are many facets in which airlines can do this, but one is the continued emphasis on data to to gain a competitive advantage. Airlines use data in many aspects of their operations, including pricing, analyzing customer feedback, identify marketing strategies and scheduling airplane maintenance, just to name a few.

There are many speculations as to when the airline industry will bounce back after the Covid-19 pandemic. It may take years to get back to pre-pandemic levels and perhaps even then there will be aspects of the industry that will never be the same. How airlines and consumers respond to the industry changes will determine the length and severity of recovery. This post outlines how airlines can weather the storm in the upcoming years by pivoting their marketing strategy.

By now, you may have heard of the coronavirus that is wreaking havoc of the world’s economy and has lead to over a million deaths worldwide. The seriousness of the COVID-19 pandemic cannot be understated and people must adapt to overcome and eradicate the virus. Similarly, firms and industries are forced to be innovative in order to overcome the impactful storm caused by from COVID-19. Perhaps no other industry has been impacted by COVID-19 more than the airline industry.