I mentioned in another post about the importance of airlines connecting with passengers. A major aspect of that is the method of communication leveraged by the firm. Social media has become the main medium of companies to engage with consumers. With the rise of social media, comes open source data to analyze interactions. Luckily, Twitter has a plethora of data available to its followers. Twitter Analytics is great for companies to analyze the reach and the effectiveness of their tweets.

I’ve always joked if I were to open up a restaurant or bar, I wouldn’t focus so much on the menu but on the walls. More specifically, the exterior walls. I’d put up a huge, inviting mural on one of the walls and that would be all the marketing I’d need. I would rely on people seeking out the mural to post pictures in front of the iconic artwork, ultimately promoting my restaurant whether they ate there or not.